By L.J. Rittenhouse
The crucial advisor to creating smarter judgements through deciphering CEO Communications
Recommended interpreting in Warren Buffet’s 2013 Shareholder Letter
Investing among the Lines introduces a innovative process for comparing the monetary integrity of a firm. You don’t desire distinctive entry to “insider” details or a level in accounting to determine it out. in truth, the key is correct in entrance of you―in black and white―in the phrases of each shareholder letter, annual document, and company correspondence you receive.
Investing among the Lines indicates you ways to:
- Decipher the “FOG” of complicated corporation communications
- Decode the true that means at the back of company jargon and platitudes
- Separate the evidence from the fluff in annual studies and quarterly gains calls
- Safeguard your funds via making an investment in businesses that steward investor capital
Too frequently, company executives and funding execs are anticipated to carry momentary effects. therefore, they're forced to show to accounting recommendations and uncertain language to satisfy those expectations.
In Investing among the Lines, L.J. Rittenhouse lays out her time-tested strategy for spotting at-risk companies ahead of difficulty hits. this is often an identical procedure she used to foretell the cave in of Enron and the autumn of Lehman.
From evaluating the statements of Ford, GM, and Toyota to revealing why FedEx and Wells Fargo were such a success, Investing among the Lines exhibits that Rittenhouse’s approach is among the strongest instruments a company chief or investor could have. when you examine the clues to decode CEO communications, it is possible for you to to take a position among the lines―to determine precisely what a company’s CEO is or isn’t telling you.
Whether you’re a qualified investor, a brand new shareholder, or a CEO who desires to enhance how your organization communicates, Investing among the Lines is likely one of the top investments you’ll ever make.
Praise for Investing among the Lines
“Rittenhouse continues to be at the facet of the angels.”
―WARREN BUFFETT, Chairman and CEO, Berkshire Hathaway
“Tremendous! Investing among the Lines is destined to turn into a vintage in exhibiting how candor is the language of belief and the way belief is the root on which businesses eventually succeed.”
―STEPHEN M. R. COVEY, writer of the New York Times and no 1 Wall highway Journal bestseller, The velocity of Trust, and coauthor of Smart Trust
“Before making an investment merely by way of the numbers, learn making an investment among the traces. In it, L.J. Rittenhouse makes a compelling case that CEOs’ phrases topic too.”
―JAMES HESKETT, Baker starting place Professor Emeritus, Harvard company tuition, and writer of The tradition Cycle
“An interesting learn that will get to the guts of the 21st-century management challenge―the want for leaders to candidly construct and earn the belief in their stakeholders in an everlasting way.”
―DOUGLAS R. CONANT, Former President, CEO, and Director of Campbell Soup corporation and New York Times bestselling writer of TouchPoints
“This booklet is the Rosetta Stone for traders and the high-water mark for CEOs.”
―DAVID CHILDERS, CEO of Compli, Inc., and Director, Society of company Compliance and Ethics
“L.J. Rittenhouse studies on over a decade of study reading govt communications and reveals management clues that exhibit the real values of a company tradition which, in flip, ensure performance.”
―LOUISE M. MORMAN, government Director, Lockheed Martin management Institute, Miami University
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Additional info for Investing Between the Lines: How to Make Smarter Decisions By Decoding CEO Communications
Administration guru Peter Drucker usually saw that “the top method to are expecting the longer term is to create it. ” think about that phrases are the construction blocks of the longer term. To create the longer term, leaders needs to use significant phrases, now not clichés or platitudes. Meaningless imaginative and prescient statements like these above positioned those businesses at a strategic drawback. CASE examine: IBM—NOT GIVING UP ON “BIG BLUE” In 1993, presently after being named IBM’s CEO, Lou Gerstner made headlines whilst he declared, “The final thing IBM wishes immediately is a imaginative and prescient. ”4 He knew the corporate needed to care for instant difficulties: it used to be working out of money. while he arrived, a plan used to be already in position to wreck up it up. IBM was once thought of too colossal and bureaucratic to regulate. yet Gerstner wasn’t able to hand over on “Big Blue. ” To turn out the company’s worthy, he first needed to reduce expenditures and develop gains. In his moment shareholder letter, in 1995, Gerstner stated on IBM’s development. That 12 months sales had grown 12 percentage, the main in 10 years. with the exception of designated fees, the company’s profits had doubled to $6. three billion. revenues have been up in all 4 company segments. At year-end, IBM’s money totaled $7. 7 billion—and this used to be after spending $5. 7 billion to repurchase inventory and one other $2. nine billion to shop for Lotus, a Massachusetts-based software program corporation that used to be a pace-setter in own computing. considering the fact that his arrival, Gerstner pronounced, IBM’s overall industry price had elevated via virtually $27 billion. those bettering financials allowed the corporate to obtain different companies, rent 15,000 new staff, and put money into “high-growth semi-conductor production and providers. ” yet Gerstner wasn’t comprehensive. while he was once requested, “What will IBM do subsequent? ” Gerstner reminded humans how he had previous mocked the company’s desire for a company imaginative and prescient. He recalled how the media had “whooped and hollered” as they imagined IBM “wandering visionless, in the course of the desert. ”5 paradoxically, he now admitted that IBM wanted a imaginative and prescient greater than ever. His imaginative and prescient imagined IBM because the chief in network-centric computing. In his 1995 letter, he defined advances in electronic applied sciences that allowed “video, high-resolution pictures, voice and song” to movement seamlessly over a speedier net. Gerstner imagined new know-how that may enable actual humans millions of miles aside to collaborate in genuine time. He famous that already “people and organisations have been relocating from browsing to operating, from searching to purchasing. ” this is able to swap trade, schooling, and the distribution of leisure and executive providers. during this networked international, IBM will be the go-to position for companies that desired to faucet its energy. This daring imaginative and prescient was once according to research of tendencies. whereas traders may perhaps count on so much CEOs to anchor their company visions in projections of destiny developments, they'd be dissatisfied. Rittenhouse ratings learn among 2002 and 2011 discovered that just a handful of shareholder letters have been released through businesses that defined imaginative and prescient statements supported by means of development research facts.